Tonight, Georgia Tech will take on Lousiana State University in the 41st annual Chick-fil-A Bowl. There is no doubt the broadcast of this game will feature numerous Chick-fil-A commercials. They are, after all, the main sponsor and have been so for the last ten years.
Most people have a positive opinion of Chick-fil-A. They are seen as a family-owned and operated American business that does well for its employees and for its customers. Upon further investigation, however, perhaps Chick-fil-A is not the type of company that should be allowed to sponsor a major sporting event. Perhaps their image as a family-friendly organization is merely a veneer, a ruse for less-innocent intentions.
For the last several years, Chick-fil-A has used an advertising campaign in which cows carry signs and promote the consumption of chicken instead of beef (see video here). While these ads are normally perceived as harmless and possibly even cute, they could possibly hold a deeper, darker, more divisive, intolerant second meaning.
What people fail to realize is that the Chick-fil-A cows are advocating speciocide, or the killing off of a species. There is no doubt eating more “chikin” means killing more chickens, slaughtering more innocent fowl, and massacring many poor gallus galluses. These seemingly passive cows want every chicken dead.
No other popular advertisement condones murder like the Chick-fil-A ads. No other ad makes such harsh divisiveness acceptable. To make a comparison, if cows and chickens were people, the Chick-fil-A ads would be pushing genocidial cannibalism, which I doubt anyone would find tolerable. No one would think it was funny, cute, or worth buying a calendar for.
Chick-fil-A’s endorsement of mass murder and speciocide must be stopped. The willful disregard the Chick-fil-A cows have for fellow members of the animal kingdom should not be acceptable in our society. Their “harmless” promotion of slaughter and neglect for the civil rights of chickens is not a message we should allow our children to see.
So remember the chickens this New Year’s Eve as you watch Georgia Tech and LSU. Remember the chickens and say “No Way!” to Chick-fil-A.